Showing posts with label Sales and Marketing. Show all posts
Showing posts with label Sales and Marketing. Show all posts

Wednesday, March 30, 2011

The Cleavers’ Television Set is on the Way Out

The Cleavers’ Television Set is on the Way Out

One thing that has been overlooked. Social Media would not be possible without the Advertising Business.

Advertising is what really finances the operations of social media. Why then does the advertising industry act as if social media is the threat and not the partner?

I get the impression that Mad Men are doing studies to justify selling TV ads to clients because clients want TV ads because Corporate America (the clients) is infused with people who sit around discussing whether or not social media is costing American industry productivity time.

Meanwhile, the Media sees social media as a threat and not as a portal. (When I was a freelance website designer, I took out a full-page ad in a local paper listing all the people (businesses) in the local business community who had a web page on the portal website I set up. ("Fish where there are fish." -- Political adage.) )

Point being, The Media better wake up and smell the triple-shot cappuccino venti and start broadcasting via the internet. Television isn’t on the way out; the Cleavers' television set is on the way out.

Regards


Slim

Mail: slimfairview@yahoo.com

Copyright © 2011 Slim Fairview

Tuesday, March 15, 2011

Sarah Palin and Mad Men

Sarah Palin, draws a crowd, sells books, makes appearances, (Uh, attracts customers?) some people would say she does not have campaign advisers she has a well-oiled marketing team. Look past the politics, the platform, the ideology and study marketing technique. Without the snide remarks. As the old marketing adage advises: "Find a need and fill it."

If I were half as good, people would be booking me for advice, speeches, and book tours.

Still, I was not spellbound by Sarah Palin. I was more fascinated by the public response (pros and cons). Hillary Clinton was an easy out for those who did not want to embrace a female governor who hunts and fishes and does all the guy stuff and does it better than most guys. (Anyone hear the "oops!" when she became the running mate?) Trick question. I'm not talking about the male voters.

Hillary Clinton is tough and smart. I don't hear people raising the cliché comments about women being tough and smart. Another myth debunked? (!)

None-the-less, in a business site, on a business topic, Sarah Palin should be a marketing study. So, too, should Hillary Clinton. However, this is best left for the B-school kids and the MBA candidates. (Although I'd be surprised if Mad Men aren't already in the midst of the study. Albeit one with ponderous academic overtones to deflect the critics. Waffles go best with maple syrup.

Regards,

Slim

Mail slimfairview@yahoo.com

Copyright © 2011 Slim Fairview

Wednesday, February 23, 2011

Monographs: Understanding the Future of the Middle East

To Cover the Subject of The Middle East

For a better understanding of what is going on in the Middle East, ask the question: "Will the Facebook Revolution Spread to China? Probably Not."
http://slimviews.blogspot.com/2011/02/will-facebook-revolution-spread-to.html

However, there is more to understanding the shift in the paradigm of Global Affairs with respect to the Middle East.

Transnational Business: From Distopistan to Netopistan.
http://slimviews.blogspot.com/2011/02/tansnational-business-from-distopistan.html

What is to Come in The Middle East
http://slimviews.blogspot.com/2011/02/what-is-to-come-in-middle-east.html

Egypt and the Failure of Global Diplomacy
http://slimviews.blogspot.com/2011/02/egypt-and-failure-of-global-diplomacy.html

The Business of Egypt is Business
http://slimviews.blogspot.com/2011/02/business-of-egypt-is-business.html

Regards,

Slim

Mail Slimfairview@yahoo.com

Copyright (c) Slim Fairview 2011

Friday, February 18, 2011

Having Problems with Foreign Direct Investment?

Having Problems with Foreign Direct Investment?


What are some of the barriers?

Leverage. ROI.

It is easy to see that start up costs in some countries are much lower than start up costs in another.

If the other country does not have the physical plant for example, it will be cheaper to build that plant in the other country.

Currency considerations are another factor

Incentives from a country with little industry are greater than they are from a country where you will compete with the locals.

Market penetration. Would people in countries in the region be more inclined to buy from countries in the region or from western nations.

Partnering. It is easier to partner with business in some countries where western technology is not readily available by making that technology available.

Just a few thoughts.

Regards,

Slim

mail slimfairview@yahoo.com

Copyright (c) 2011 Slim Fairview

Virtually a Real Person

"I have a Twitter account, a Facebook account, a Linkedin account and a Blog. At last. Finally I feel like a virtual person. For a while, I didn't think I was going to make it." -- Slim Fairview


Mail: slimfairview@yahoo.com

Strategic Thinking

"Why are supermarket executives men, when supermarket shoppers are women? I'll bet a man came up with that idea." -- Slim Fairview

Monday, February 14, 2011

The Business of Egypt is Business

Yesterday, the business of Egypt was Egypt. Today, the business of Egypt is business.

For the revolution to be a lasting success, the Egyptian people have to focus on the economy, on jobs, on education, and on the infrastructure: Electricity, roads, trains, broadcasting, and a stable government.

This is not accomplished by embracing ideology.

For a start: "Free Enterprise. It works when you do."

Egypt: Now looking for global management specialists, business development specialists, new market developers, (dare I say it) Human Resources Managers, R&D Specialist, IT managers.

The Egyptian people need jobs!

Let's hope The Egyptians promotes from within before they are exploited by carpetbaggers. 'You gotta know the territory...’

Did anyone say, Professor Harold Hill?

Bon chance,

Slim

Mail: mailto:Slimfairview@yahoo.com

Copyright © 2011 Slim Fairview

Friday, February 11, 2011

Change in the Company? Change in the Company!

Change in the Company? Change in the Company!
Change seems a bit bold. Think transformation.

As new people come on board, they will influence the company. Change or transformation will occur.
As new clients come on board, the company will have to adjust. When you start selling to Bluetopia, you will begin selling blue widgets. If no one knows how to mix up a batch of blue stuff, the company will have to hire people who can mix up batches of blue stuff.

All of this happens without a committee being assigned to study change, transformation, strategic planning, or even have to miss a three-martini lunch.

Regards,

Slim
Mail slimfairview@yahoo.com

copyright (c) 2010 Slim Fairview

Friday, January 28, 2011

Thoughts on the Marketing of India (From a Linked in Discussion)


The Marketing of India

Find a need and fill it.

Who has a need for what you can produce?
Partner with that (nation's) companies.
In addition to the profits, offer a minority interest in the company. (This will give investors an incentive to succeed.) Offer a profit share to the suppliers. (This will give the farmers(?) an incentive to join in the venture.

In addition to money, offer other incentives. [Prestige]. For example: Build schools in the areas where the people are most enthusiastic.

If one or two small companies cannot find the funding (through govt. funding--a bad idea) go to the marketplace. Economies to scale.

Create a marketing group for the several smaller companies, so they can pool their resources.

In Vermont there is a joke:

Q: "Do you think the rain will hurt the rhubarb?"
A: "Not if they're in cans."

If produce spoils before it hits the market, set up a joint effort to can the produce at the source.

Roads are a government responsibility.

Just a few ideas. (Call me old-fashioned)

Anyone care to amplify, amend, or correct?

Sincerest regards,

Slim

PS. Read The Caste Busters article in the NY Times:
http://www.nytimes.com/2011/01/02/magazine/02Striver-t.html

Mail slimfairvew@yahoo.com

Copyright (c) 2011 Slim Fairview

Thursday, January 20, 2011

Frank Investment Strategies

 
Investing?

Here's the metaphor.

Two friends stop off at a hot dog stand. Ahead of them, they see a man order a hot dog. One says to the other, “I bet he has mustard.” His friend says, “Ketchup.” The man puts mustard on his hot dog. The first friend wins.

They follow him down the street to a pretzel stand. The first man bets that he buys a pretzel with no salt. The second says with salt. The man buys it with salt. The second man wins.

Down the street, the man stops for ice cream. The first man says, “Chocolate”. The second man says, “Vanilla”. The first man wins when the guy in front of them buys a chocolate ice cream cone.

You know all this because you are following the two men and listening in as they make their wagers.

The next thing you know, you are calling your friend on the phone and inviting him to meet you for lunch at the hot dog stand.

When you get there, you see the same two men you saw the day before. They make the same wager. You turn to your friend and say, “I bet the man on the left wins the bet.” Your friend says, “You’re on.”

You bet that the man on the left will win the wager each time.

You win two out of three bets. You come out ahead.

Do you now have some idea of how our investment industry is changing?

Regards,

Slim


Copyright © 2011 Slim Fairview

Slimviews is an non-profit, unfunded, unsupported, and, alas, unprofitable web log by Slim Fairview

http://slimviews.blogspot.com

Commentary on Global Political and Economic Events by Slim Fairview. Read my blog today or hear it from experts in a month or two. Slim

Wednesday, January 5, 2011

More to View

Slim Fairview's PowerPoint Presentations on SlideShare.

Global Management: A Shift in the Paradigm of Corporate America.

The Future of the G-20 in Good Times and Bad

Preview: Fairviews: The Quotations of Slim Fairview

The Multiplier Effect: Illustrated

Regards,

Slim Fairview

Also available on LinkedIn.

Mail: tilden9@yahoo.com

copyright (c) 2011 Slim Fairview

Tuesday, January 4, 2011

ECONOMICS ILLUSTRATED: A Primer in Economics, by Metaphor

Primer in Economics by Metaphor:

This is how economics evolved. This is a metaphor.

Bill is a cave dweller back in primitive days. He lives in a cave. He lives in a community among other cave dwellers. Some hunt, some gather, some cook, but not Bill. Bill crawls in the dirt, using his hands to make holes in the dirt. He drops seeds into the holes. When he is finished planting, he goes out to gather. He is not good at hunting so he only gathers. The seeds grow. Bill and his friends share. All, barely, subsist.

However, Bill has a neighbour, Tom. Tom is a hunter. He works hard. Hunting is dangerous. Some of his friends have been killed hunting. Still, he does it.

Now, Bill and Tom have a neighbour Jack. Jack thinks. He thinks what Tom does is dangerous and only marginally profitable. He thinks what Bill does is not the most effective way of doing what he does. Jack comes up with an idea.

Jack takes a stick; he walks across the field poking holes in the ground. Then using a hollow reed, he drops a seed through the reed into the hole. He plants many seeds.

When Jack is through, he gathers. Because he has more time to gather than Bill does, Jack gathers more food than Bill does. Jack has more food to share, so he trades food with Tom who hunts. This causes Bill a problem. He does not have enough food to buy meat from Tom, so he eats less.

Jack’s farm prospers. He not only gathers and trades he now reaps and trades. He trades food with Bill for labour. Bill now works on Jack’s farm in exchange for food.

Jack now has twice as much food so he stops gathering. He cultivates more land. He grows more food. Now he can trade more food for more labour. The gatherers find Jack’s steady supply of food to be a better alternative to gathering.

Tom, seeing how the investment system works, and with meat scarce and vegetables in plentiful supply, he charges Jack more for the meat. Jack pays happily. In addition, with the lessons he’s learned, Tom teaches others how to hunt, where to hunt, and supplies them with the tools to hunt. They pay for their lessons with some of their meat. He pays them for hunting with some of the vegetables.

Tom’s hunters increase the quantity of meat. Jack’s farmers increase the quantity of vegetables.

However, there is another problem. It takes time to make tools to farm the land, weapons to hunt for meat, and it takes time to make clothes from the skins.

Enter, James. James also thinks. He sees an opportunity. He agrees to supply the hunters and the farmers with tools and weapons and clothes.

He gets together with some of the less successful hunters and gatherers and promises to pay them in meat and vegetables in exchange for their labours making tools and weapons and clothes. They don’t have to hunt. They don’t have to gather, and they can eat. That works for them.

James begins his business. Soon, more people are making tools, weapons, and clothes. More people are farming. More people are hunting. However, things are a bit dull despite the prosperity. Enter the arts. (It will be centuries until things become dull because of the prosperity.)

Tom, Jack, and James can afford to take time to pursue the arts. However, they are not very good at it. Enter, Dave.

Dave tells stories. He is paid with food.

Susan can paint. Susan is paid with food.

Peter, Paul, and Mary can sing. They are paid with food.

Mark and Lorraine get an idea. They seek out people who can tell stories. They arrange for storytelling. They charge people to come to listen to the stories and pay the storytellers with a part of the profits.

Susan, who can paint, teaches promising students to paint and helps them sell their paintings taking a commission on the sales.

Things are moving along reasonably well with the exception of dragging around sacks full of food and dead carcases. Moreover, there is quibbling. They agree to seek a solution from the elders. There, they listen to the elders suggest the formation of a council.

With time on their hands, and the evidence of intelligence, Jack, Tom, and Dave become leaders appointed by the elders. For whom everyone has respect.

Together they create a medium of exchange. Then, they issue an RFP and subsequently someone creates a food storage system. The people start schools where the experienced hunters and farmers can teach hunting and farming. Singing, storytelling and painting are also taught. However, there will always be troublemakers. At first, they are handled by a few of the leaders. Then the leaders appoint a shire reeve who calls a posse comitatus to handle problems when they arise.

Some people are smarter than others are. However, they are not creative; but they are inventive. They invent ways to make tools using metals. Some invent more expansive tools and machinery. They learn to grind wheat and make bread. Others figure out how to harness the water to turn gristmills. Others are natural born salesmen. They go out to sell the products of the industrious people of the community.

The community grows. Soon, other communities follow suit. People take what they have learned, their stock-in-trade, to other communities to help them plan their communities.

Some communities with more of something to sell sell it to those communities with more of something else to sell in exchange. Foreign trade is born. Treaties are signed. Thus, civilisation arises from the very dirt that Bill used to crawl in digging holes with his hands to plant seeds.

This is the entry to understanding economics.


Regards,


Slim Fairview

 
PS.  I am not Paul Harvey.  Still, I am open to becoming a paid blogger, columnist, or commentator.

In the meantime, if anyone finds the monographs on my blog to be especially helpful, please do not hesitate to send me on of those tricked out laptops and few dollars tucked into the envelope with the thank you note.


Sincerely  


Slim


Copyright (c) 2011 Slim Fairview

Tuesday, December 28, 2010

GE still talking up idea of bringing home manufacturing. I hope it works.

GE still talking up idea of bringing home manufacturing. I hope it works.

Did the CEO give you a consumer breakdown, or marketing numbers? (I assume we are going beyond washers and dryers, however...for the purposes of discussion...)

How many buyers want innovation?
How many buyers want product differentiation?
What is the cost?
(What about price?)
How long will it take to begin to make a profit?

Any thoughts on market penetration with the new, innovative, and differentiated products?

Brand loyalty?
Competition?

Having broken even, they are now where they were 10 years ago. Do they have the money to invest?

What innovations have taken place over the past ten years?
Does the public want these innovations or did they buy the item based on price, brand loyalty, pre-approved credit, or other considerations?

Whose idea was it to bring manufacturing back to the U.S.?

Now we delve into the empirical method of analysis:

Did that person do the study and arrive at the conclusion that this will have a positive effect. (More Jobs...as opposed to running the company down and causing more people to lose their jobs?)

Did that person come up with an idea, is now trying to sell the idea, and is out seeking the metaphorical "yes men" to supply the company with the numbers they want to see?

(Did they hire a consultant? :-p) lol

Sincerely,

Slim Mail: slimfairview@yahoo.com

ps. just for fun: GE wants to bring manufacturing back to the U.S.

http://slimviews.blogspot.com/2010/12/ge-wants-to-bring-manufacturing-back-to.html


Copyright (c) 2010 Slim Fairview

Wednesday, December 15, 2010

The Next Generation: Better Than Brand New!

When I was at University, I was having an informal discussion with a dorm mate about the "youth movement" du jour. I said, it wasn't going to change anything. I went on to say, "they will graduate, get jobs, get married, have children--and everything will go on as it has."

The Resident Assistant ( A law student) argued with me. "No, no, no. This is a new generation, we have new ideas, we're going to change everything...and so on."

That was 37 years ago.

Jerry Rubin, the Yippie, became a stock-broker; Sonny Bono, and Tom Hayden ran for Congress, and Jane Fonda ("H*ll no, we won't go.") became a fitness guru and changed her mantra: "One, two, three, four, make another million more....two, three, four, make another million more."

More to the point, even those who are anti-establishment are part of the establishment.

The Hippies became Yuppies, the Yuppies, became the Me Generation, the Me Generation became Gen X and so on.

Plus ca change, plus la meme chose.

Regards,

Slim

Mail: slimfairview@yahoo.com


Copyright (c) 2010 Slim Fairview

Tuesday, December 14, 2010

GE Wants to Bring Manufacturing Back to the US

GE HAS ANNOUNCED THAT THEY WANT TO BRING MANUFACTURING BACK TO AMERICA. GOOD LUCK.

We are very susceptible to gimmicks. I just adopted a free-range cat. When he first started hanging around, he would eat whatever was put out for him. After I brought him inside, he remained consistent. Then, he became choosy.

If he left what had been put down, I would simply pick it up, stir it a bit with a fork and put it back down. Then he would eat it. I don't expect that to last too long. He still remembers being skin and bones, as it were. He will forget.

We watched Bill Clinton's Presidential campaign. When he appeared on MTV his hair was brown. When he addressed the AARP his hair was grey. This was noted in the press. It didn't matter. People saw what they wanted to see.

"If people like you, they will overlook your faults. If people don't like you, they will overlook your virtues." -- Slim Fairview

We used to teach reading with phonics. Children learned to read. Now, with apologies to Meredith Willson who wrote, The Music Man....

"You've got trouble here, right here in River City, with a capital T and that rhymes with P and that stands for phonics. Yes, my friends, you've got 1, 2, 3, 4, 5, vowels in the alphabet. With 21 consonants that give you 9 billion, 63 million, aught '9 COMBINATIONS. No wonder Billy can't read trying to remember all that.

"You don't need to know phonics to speak do you? You just think of a word and say it. That is the whole language approach to reading is the think-method to speaking."

We've fallen for every gimmick imaginable in educating our youngsters. (The character of Harold Hill, in the Music Man is what is known in Americana as the lovable rogue. We know he's a crook, but we love him anyway.)

And it is not simply a question of older employees. Having served on committees in organisations whose functions included the "new hire" problem, consensus is that young people lack basic skills. They cannot add, subtract, multiply, divide, or use simple tools: micrometers, calipers, or even rulers.


In addition, at the initial stages of education, the fundamentals are necessary--crucial.

I am good at math because I memorised the times tables. I didn't want to, it took me longer than my classmates because I didn't want to, but I did it (because I had to).

That, coupled with one small tool in math, 3(a+b) = 3a + 3b, means that I can instantly determine the cost of several cans of green beans in a supermarket and do a cost analysis of 3 small cans v. two large cans. Not important? No, the VP Finance is not buying green beans to bring a covered dish to the next board meeting. However, as he, or she learned this (probably in the 5th grade) the concept was learned along with it.

When it comes to teaching youngsters how to think, not what to think, there is a point in time where analysis will come into play.

GE will need young people who can do what I can do. If they haven't memorised the times tables, they won't be able to do much analysis.

While there may be more than a few youngsters coming out of school who are fluent in technology, that won't meet the demand. Hence, the influx of people from countries who value education highly and apply themselves as a means to financial success and social elevation.

No doubt, the technologically literate will run things in this country through a combination of immigrants and outsourcing, and the rest of the students will be taking jobs that pay just enough to hang out at clubs and party.




BTW: The equation above: The distributive property of multiplication (over addition). I actually had to Google the term to be sure I remembered what it was called accurately. That information I can Google. The ability to use that skill cannot be Googled.


We have become victims of our own success. Good luck to GE if they are using the old business model.

If they want to build it here with workers there. It isn't going to work.

If the want to build it here with workers from there, that won't put the unemployed to work.

It will be interesting to see how Harold Hill explains GE's plan to the people of River City. OOPS, I mean to the shareholders and the stakeholders.

Regards,

Slim

Mail: slimfairview@yahoo.com

Copyright (c) 2010 Slim Fairview

Friday, December 10, 2010

Innovation and Crisis

In answer to the question about whether or not we innovate more during a crisis, I pose the following answer.

Yes. We do.

Assume for a moment that there is no crisis. Innovation requires a budget. There will be measurables to achieve. We really don't know what needs innovation without some form of market study. Our resources must be allocated in a manner that will be most cost effective. If we have additional funds, would those funds not be better spent on upgrades, marketing, sales, and so on.

If we have a crisis, we know exactly where to devote our precious funds. We know what we must focus on, and we have some indication of what we must achieve. In addition, the group knows we must achieve these goals to avoid becoming victims of the crisis.

Regards,

Slim


Copyright (c) 2010 Slim Fairview

Thursday, December 9, 2010

City of Hope: A Children's Story:

I received the following email from a friend.

Subject: THIS IS THE SEASON OF GIVING, ISN'T IT?

On Capriole's site, caprioleproductions.org a Non-Profit production company, there is a Pay Pal link asking only for tax deductive donations from $1.00 to $ 10.00. or whatever moves people. (Click the "title link" to go to Capriole Productions)

With that stated: IQ2011 we will travel to BR to shoot a 30 minute short, updating the plight of the BR favela kids [street urchins] whose plight has escalated to 1) drug distribution, 2) sex enslaved kids from 6 to 12, 3) murder-for-hire and so forth. This IS A JUST CAUSE. Our footage from the nineties is tremendously outdated and the numbers of kids caught up in this mess has increased radically.

"City of Hope: A Children's Story" is one of good news. Not only is BR's democracy gaining on the drug lords, but faith-based organizations [NGOs] have increased exponentially as have community watch groups and private contributors.

Most remarkable is the Recovered children are now taking the GOOD NEWS back into their own favelas to open their own 'schools of recovery'.

Any amounts are welcome and all showings ,ticket sales, after expenses to locally use Brazilian film people, will be returned into the community.

Won't you help? Any help, either financial or your experienced advice is greatly appreciated.

Sincere thanks,

John

Monday, December 6, 2010

Slim Fairview's Powerpoint Presentations

The G20 in Good Times and Bad. (The Future of the G20)

Global Management: A Shift in the Paradigm of Corporate America

Fairviews: The Quotations of Slim Fairview.

Click the Title for a direct e-link.

or

copypaste:

http://www.slideshare.net/slimfairview

Sincerest regards,

Slim

Copyright (c) 2010 Slim Fairview

Wednesday, December 1, 2010

Having Problems With the Hiring Process? I Wonder Why?

FLASH!

A burst of inspiration. It was there right in front of me all the time, hiding in plain sight: "...the hiring PROCESS" op. cit. my remarks on committees and the paradox of management.

We are, and have been for a while, more focused on the process than on the results. Hiring has become a process. Therein lies the rub.

No doubt a consultant came in and convinced the Big Boss that he could solve the problems he didn't have until he had a solution for them (Remember Professor Harold Hill?) simply by engaging a consultant to help his employees understand The Process; The Shared Vision; Team Building; Consensus Building.

Those on the committee told the Consultant what he wanted to hear. The consultant reported to the Big Boss that he (The Big Boss) was indeed a visionary (Does that sound like "Ceo the Executive or The Executive's New Clothes"*?) The Big Boss, not unlike Moliere's Le Bourgeois Gentilhomme, "...is surprised and delighted to learn that he has been speaking "prose" all his life..."

Ah....plus ca change, plus la meme chose.

Regards,

Slim

* Ceo the Executive or The Executive's New Clothes located here on Slimviews.


Copyright (c) 2010 Slim Fairview

Wednesday, November 24, 2010

Impediments to Executing Strategy

I. The first impediment to executing strategy will be others who do not share your vision.

a. Your vision competes with their vision.
b. Your vision contravenes their assumptions.

1. If their strategy is based on their vision, your vision will threaten their position.
2. If their assumptions are repudiated, their reputation will suffer.

II. There will be challenges to the data you use to substantiate your strategy.

a. If you use the methods they use, your results will challenge their competency
b. If you use different methods to arrive at your conclusions their methods will be challenged.
c. Either a. and or b. will diminish either their self image or their image within the company.

1. If you challenge their self-image they will become hostile.
2. If you threaten their image in the company, they will become devious.

All of the above assumes that the people you work with and work for like you.

If they do not, the job of executing your strategy will be even more difficult.


Regards,

Slim

If you find anything here to be helpful, please don't hesitate to send me a really
tricked out Macbook and to tuck a few dollars into the envelope along with
a thank you note.  Slim.

Robert Asken
Box 33
Pen Argyl, PA
18072

or

GoFundMe

Thank you.

Slim.

Mail: slimfairview@yahoo.com


Copyright © 2010 Robert Asken
All Rights Reserved.