The Cleavers’ Television Set is on the Way Out

The Cleavers’ Television Set is on the Way Out

One thing that has been overlooked. Social Media would not be possible without the Advertising Business.

Advertising is what really finances the operations of social media. Why then does the advertising industry act as if social media is the threat and not the partner?

I get the impression that Mad Men are doing studies to justify selling TV ads to clients because clients want TV ads because Corporate America (the clients) is infused with people who sit around discussing whether or not social media is costing American industry productivity time.

Meanwhile, the Media sees social media as a threat and not as a portal. (When I was a freelance website designer, I took out a full-page ad in a local paper listing all the people (businesses) in the local business community who had a web page on the portal website I set up. ("Fish where there are fish." -- Political adage.) )

Point being, The Media better wake up and smell the triple-shot cappuccino venti and start broadcasting via the internet. Television isn’t on the way out; the Cleavers' television set is on the way out.

Regards

Slim

Mail: slimfairview@yahoo.com

Copyright © 2011 Slim Fairview

Netopia, Blogging, and the Libyan Crisis

While reading the New York Times, Sunday, I came across the article about blogging. I read it twice. Why? Because I blog. What did I take away from the article? The comment by Ezra Klein. He pointed out how as more people read his work, he realised he should be more circumspect about how he expresses himself.

The example he gives is, "...Mr. Lieberman was “willing to cause the deaths of hundreds of thousands of people in order to settle an old electoral score.” A comment about Senator Joe Lieberman and health care legislation. Mr. Klein regrets the phrasing.

Why bring this up? Because I want to post a comment about health care and about phrasing. Also, because I want my comment to include military intervention in Libya.

The problem with the health care legislation passed back in the mists of time is not about Liberals or Conservatives or about Democrats or Republicans. The problem arises from the sublimation of the legislative process. Now, If I'd said, "...the sublimation of the democratic process," I would have sunk to the level of ideological rhetoric.

The difference lies in the fact that while we may have opinions about democracy, the legislative process is a matter or rules and procedures. (Almost.)

This makes it important to both the bloggers and the readers that the opinions are expressed in a manner consistent with the vision of the blogger. Case in point: If Art Buchwald were alive and blogging (and I believe he would be), we would immediately recognise that what is posted is intended to be funny. (And, as humour almost always contains an element of truth, reflects a truth that is understood albeit not accepted by everyone.)

Some bloggers are understood to be incendiary. We know this. We accept this. We respect the right of the blogger to do this. However, ultimately, we do know this about the blogger.

Other bloggers present themselves as objective assessors of what is in the news. While they may express an opinion, they present themselves as conveyors of opinions that are rooted in sincere belief and in truth.

What happens in the news cannot always withstand the strictness that the empirical method of scientific analysis imposes on proving theories. With the empirical method, we test for one variable. The procedures of the experiment are adhered to. We must duplicate our results. Someone else, using the same procedure and using the same variable and constants (k) must produce the same results.

In politics, we formulate a theory then seek the facts that will substantiate our conclusions. We see this in the spirited debate about Libya, about the economy, about every issue.

For years people have criticised the UN Security Council because, as the old adage goes, "it takes ten people to say yes but only one person to say no."

We saw this with the resolution providing for the coalition formed to approve the Libyan operation. Generally what we saw was that this country doesn't like that, that country doesn't like this, and another country likes them both, but doesn't like something else.

Then, no sooner than the President finds consensus among the members of the Security Council than members of Congress, left and right, recapitulate the impediment. One Senator doesn't like this, one Senator doesn't like that, and a third Senator likes both but doesn't like something else.

Then, the process is further challenged by talk of impeachable offenses. This rhetoric only gives ammunition to those nations looking to stop any future military action that may be crucial to global peace and security. It will be too easy for one country to veto the call for a coalition action citing their not wanting to lead our President into committing an impeachable offense.

There is a reason our Founding Fathers wrote a Constitution that declares the President to be the Commander-in-Chief and not the Chairman of the Committee.

Regards,

Slim

Copyright (c) 2011 Slim Fairview

Mail slimfairview@yahoo.com

First North American Serial Rights.

Quill Pens and Powdered Wigs in Today's Classrooms

Students learn to read, write, add, subtract, multiply, and divide in grammar school.

Twitter's 140 characters are not the end. They are the means.

Thomas writes a draft of the Constitution, he uploads the doc. file to Slideshare: He clicks the T and it uploads to Twitter.

George sees the Tweet, clicks the link and the file appears. He wants to Share this with his Facebook friends around the colonies. He copy-pastes the twitter link to his Facebook page for his friends. His colonial rebellion group page on Facebook. A thumbnail comes up. This thumbnail is a miniature of the doc. file.

John sees this on the group page and clicks the thumbnail. He reads the draft. Under the comments page he adds his views on the matter.

Those who have a problem incorporating technology into the classroom should go back to quill pens, powdered wigs, and candle light. They have no business in the classroom.

Did I hear someone say Visit Williamsburg? I believe there is a website for that.

Regards,

Slim

P.S.

Again? Still! Sometimes when I eavesdrop on the conversations about social media and technology, I get the feeling that people are getting their information from my Grandfather. That would not be a problem if I were 8 yrs old, but I'm 58 years old.

A bit of History for the slow folks:

The world is flat. You'll fall off the edge.
It'll never get off the ground. If God wanted me to fly, he'd have given me wings.
"The motor car? Noisy, smelly, toy for the rich. It'll never replace the horse."
Talkin' Pitchers? People don't want all that chatter, they want to see real acting.

51% of Americans 12+ years old are on Facebook. Factor out the number 12-22 and find the number of adults. (Something for math class.)

Social Media is the Medium: Greater than the sum of its parts.
http://slimviews.blogspot.com/2011/03/social-media...

The Virtual Classroom: Class Reunion Highlights.
http://slimviews.blogspot.com/2011/03/thye-virtual...

And, of course, Edison invented the light bulb by candlelight.
http://slimviews.blogspot.com/2011/03/edison-inven...

And for those concerned with Social Studies and Global Politics, Current Events and Economics:
http://slimviews.blogspot.com/2011/01/egypt-and-ot...

Don't "Get Real". Get Virtual.

"At last: I have a Twitter account, a Facebook account, a Linkedin account, a SlideShare account and a Blog. Finally I feel like a virtual person. For a while, I didn't think I was going to make it." -- Slim Fairview

Regards,

Slim


(By the way, I've been on-line since the 20th century.)

Now, if you'll excuse me, I'm going to clap some erasers.

Slim

Copyright (c) 2011 Slim Fairview


mail slimfairview@yahoo.com

Netopian Reality

"People who criticize social media, are using the past to understand the present. That will never help them to understand tomorrow." Slim Fairview

Social Media is the Medium: Greater than the sum of its parts.
http://slimviews.blogspot.com/2011/03/social-media-is-medium-greater-than-sum.html

Still explaining the importance of social media to the naysayers.
http://slimviews.blogspot.com/2011/03/still-explaining-importance-of-social.html

Regards,

Slim

Facebook
Twitter,
Blogspot
Linkedin
SlideShare

"I have a Twitter account, a Facebook account, a Linkedin account and a Blog. At last. Finally I feel like a virtual person. For a while, I didn't think I was going to make it." -- Slim Fairview


Copyright(c) 2011 Slim Fairview

email slimfairview@yahoo.com

Sarah Palin and Mad Men

Sarah Palin, draws a crowd, sells books, makes appearances, (Uh, attracts customers?) some people would say she does not have campaign advisers she has a well-oiled marketing team. Look past the politics, the platform, the ideology and study marketing technique. Without the snide remarks. As the old marketing adage advises: "Find a need and fill it."

If I were half as good, people would be booking me for advice, speeches, and book tours.

Still, I was not spellbound by Sarah Palin. I was more fascinated by the public response (pros and cons). Hillary Clinton was an easy out for those who did not want to embrace a female governor who hunts and fishes and does all the guy stuff and does it better than most guys. (Anyone hear the "oops!" when she became the running mate?) Trick question. I'm not talking about the male voters.

Hillary Clinton is tough and smart. I don't hear people raising the cliché comments about women being tough and smart. Another myth debunked? (!)

None-the-less, in a business site, on a business topic, Sarah Palin should be a marketing study. So, too, should Hillary Clinton. However, this is best left for the B-school kids and the MBA candidates. (Although I'd be surprised if Mad Men aren't already in the midst of the study. Albeit one with ponderous academic overtones to deflect the critics. Waffles go best with maple syrup.

Regards,

Slim

Mail slimfairview@yahoo.com

Copyright © 2011 Slim Fairview

Does Facebook use reduce worker productivity?

Does Facebook use reduce worker productivity?

Does training reduce worker productivity. Wouldn't it be better if we put new employees straight to work?

Why bother learning how to drive a car. You should get back to work making buggy-whips.

The complainers about social media have their heads buried in a block of concrete. True, if your job is to mow the lawn and you are twittering away your time on your iphone, you will be less productive. (Now that I've tossed the dog a bone.)

Facebook, twitter, blogs, the internet, virtual classrooms, virtual offices, virtual management, cloud computing, this is not the future. In fact, this is no longer the present. Tomorrow is yesterday. Get moving.

Regards,

Slim

Mail slimfairview@yahoo.com

copyright (c) 2011 Slim Fairview

Edison Invented the Light Bulb by Candlelight

Edison didn't invent a better candle. Still, Edison invented the light bulb by candlelight. All the new technology lacks one thing. It cannot convey a message to those who cannot see the new technology.

Egypt, A new world order--a world without borders.

We are moving rapidly from the land of Laptopistan written about in a Times article to Netopia.

What happens when movies on demand becomes TV on demand? What happens when television goes beyond the laptop through Google TV to a direct subscription system.

Time Warner may want to go beyond the old movies of TCM and began broadcasting, what? Leave it to Beaver? The Early episodes of The Simpsons? Gunsmoke? Two and a half men?

The Wolves at Tottenham that I cannot watch on ESPN will be available over the internet. Remember a few scant years ago when the music industry was in an uproar about Napster? Remember that free phone service of ten years ago and VOIP? That debate became moot with Skype.

The best idea broadcast television has come up with to attract viewers is to start airing programmes targeted at people who don't watch television. Thus, driving away viewers who do watch television. Then there is the newer technology.

Sit down to dinner, push a button, and your dining room wall becomes a massive flat-screen television screen allowing you to have dinner with your sister and her family in Bismarck, North Dakota. (Home to the Raccoon National Cemetery.)

The social interaction will move people quickly into Netopia. Your son studying in Sweden, your daughter the doctor on a humanitarian aid mission to Japan for the recent floods, a BritCom years before it hits Channel 13. (American idiom for The Corporation for Public Broadcasting, which used to be National Education Television before the marketing people realised that people don't watch television to get an education only to appear to have gotten an education. (There is a sentence in there somewhere: some assembly required.)

What a shame those in the broadcast industry can’t see what is going to happen. Then, too, they don’t seem to be able to see what is actually happening. If only we could figure out whether it’s because they’re watching too much television or not enough.

Regards,

Slim

Mail: Slimfairview@yahoo.com

http://www.linkedin.com/in/slimfairview

Copyright (c) 2011 Slim Fairview

Slim Fairview

My profile link on Linkedin

http://www.linkedin.com/in/slimfairview

Sincerest regards,

Slim

mail slimfairview@yahoo.com



Copyright (c) 2010 Slim Fairview

The Virtual Classroom Class Reunion Highlights

The Virtual Classroom

E learning in the classroom has been around a while. They started a programme in Pennsylvania a few years ago. In Pennsylvania, it is called Cyber-school. Enrollment is up. Students have graduated, gone on to college, and have done well. This, of course, is anecdotal. For a deeper knowledge of the topic, you might want to do research [wait for it] on line.

There is a great need for social interaction; however, that need for the classroom experience may recede as more youngsters live in Netopia.

One of the vital areas that a virtual experience would be powerful is on a topic that would make it virtually impossible (no pun intended) for every classroom to have access to the expert on that topic.

Instead of youngsters passing notes to their friends in study hall, they can have a chat set up. This may sound satirical at best, however, it does enable students to work in group while in a virtual classroom with a virtual teacher helping the students with their group activities. The virtual connection also allows students to research as they progress through the lesson.

Now, if you'll excuse me, I have to go clap erasers.

Sincerest regards,

Slim

Mail slimfairview@yahoo.com

Copyright (c) 2011 Slim Fairview

Plus ca change, plus ca change!

 

Plus ca change, plus ca change!

Today: "How do you over come the fear of change?" Tomorrow: How do you overcome the change of fear?"

"It's too late to act as if it were today. We must act as if it is tomorrow"

“On To Netopia: New world order--a world without borders. Passwords, not passports.”

Regards,

Slim

Mail slimfairview@yahoo.com

From the Quotations of Slim Fairview © 2010-2011-Slim Fairview

Oppressed People Can't Revolt

"Oppressed people can't revolt: They are oppressed. Only freed people can revolt. That freedom came with the Internet: Facebook, Twitter, et. al" Slim Fairview


Regards,

Slim

Mail: slimfairview@yahoo.com



Copyright (c) 2011 Slim Fairview

Monographs: Understanding the Future of the Middle East

To Cover the Subject of The Middle East

For a better understanding of what is going on in the Middle East, ask the question: "Will the Facebook Revolution Spread to China? Probably Not."
http://slimviews.blogspot.com/2011/02/will-facebook-revolution-spread-to.html

However, there is more to understanding the shift in the paradigm of Global Affairs with respect to the Middle East.

Transnational Business: From Distopistan to Netopistan.
http://slimviews.blogspot.com/2011/02/tansnational-business-from-distopistan.html

What is to Come in The Middle East
http://slimviews.blogspot.com/2011/02/what-is-to-come-in-middle-east.html

Egypt and the Failure of Global Diplomacy
http://slimviews.blogspot.com/2011/02/egypt-and-failure-of-global-diplomacy.html

The Business of Egypt is Business
http://slimviews.blogspot.com/2011/02/business-of-egypt-is-business.html

Regards,

Slim

Mail Slimfairview@yahoo.com

Copyright (c) Slim Fairview 2011

Will the Facebook Revolution Spread to China? Probably Not

Will the Facebook revolution spread to China? My guess, probably not.

1. What you are seeing in the Middle East is a reaction not a response, to a reaction. Kings were overthrown by military dictators and the people suffered not just a civil rights oppression but also an economic oppression.

2. In China, there was a technology revolution fueled by the Chinese government to move China into the 21st century with a great leap.

3. In the Middle East, there was an equality of suffering with the exception of a few "friends of the dictators".

4. In China, the old axiom (New by Chinese standards) "When the tide comes in, all the ships in the harbour rise,” is being played out in large numbers. Yes, there may be pockets of poverty. However, they are in a manner of speaking diffuse. Also, not "connected".

5. This brings us to: There is a techno-class. In the same way the intelligentsia was self-removed from the class-contretemps of Europe's social revolution over a century ago, the tech people are focused too fiercely on technology. "If then: go to."

6. There appear to be "tribal or religious" disconnects among the different tribal and religious segments of Middle Eastern society. In China, the Chinese people are Chinese. Full Stop.

7. There is a great deal of anti-American and anti-western sentiments in the Middle East. While there may be Chinese people who like and Chinese people who may not like some or many westerners, there is not a history of exploitation. In addition, China has the means, the methods, and the will to compete on the global stage, in the global arena, playing the same game everyone else plays. For the lack of a better term, I shall call it, Economics.

The West has a rather remarkable view of the Middle East. We preach democracy, we promote democracy, we aid and abet democracy, and we work well with those countries that are and have been democracies. In the Middle East, democracy seems to be a new thing. They will have democracy. They will vote. They will elect representatives and leaders. Then what? That is the conundrum for the US.

What happens when they vote not to establish alliances with the west? They are free to choose. With that freedom comes the freedom to choose not to be our friends. That is a possibility we are not prepared to accept.

With China, we do business. China does business with us. We've never done business with the people of the Middle East. We've done business to the people of the Middle East.

Let's move quickly to mend some fences.

Regards,

Slim

Mail slimfairview@yahoo.com

Copyright © 2011 Slim Fairview

Virtually a Real Person

"I have a Twitter account, a Facebook account, a Linkedin account and a Blog. At last. Finally I feel like a virtual person. For a while, I didn't think I was going to make it." -- Slim Fairview


Mail: slimfairview@yahoo.com

What is to Come in the Middle East

What is to come in the Middle East.

Those who forget history are doomed to repeat it. Santayana

Those who never learned history are doomed—period. Slim Fairview

What is going on?

We’ve watched history unfold by way of anamnesis.

Most of us can remember, “The Sun never sets on the British Empire”. It collapsed for various reasons, but collapsed non-the-less. India, Canada, Hong Kong, Australia, National Public Television, Scotland….

We watched what Ronald Reagan once referred to as the Evil Empire collapse. Actually, one-by-one, two-by-two, Eastern block satellite-nations fell from orbit.

At first, the British expanded their empire. Then, those who lived under the British Raj, along with others living in nations of the empire, evolved to a metaphorical awareness analogous to the awareness made available by the internet today. They freed themselves from foreign rule.

After World War II, the Soviet Union expanded into Eastern Europe. Soon: five-hundred million people ground beneath the boot-heel of communist military occupation. It wasn’t long before the people of Eastern Europe liberated themselves—the result of watching the Soviet influence wither. Today, even Russia is no longer occupied by the communists’ forces.

Today, we have the internet. First, the Tunisian people rose up. Then, the Egyptian people rose up. All throughout the Middle East, we can see the events of change unfolding before our eyes. Still, we discuss the events rather than acknowledge them. Just as Iran extolled the actions of the people of Egypt, is it impossible that people in Arab nations saw large tea party demonstrations? Is it impossible that people in Arab nations were aware of the change in our House of Representatives? A change heralded as the largest shift in power in 39 years.

To understand what other people understand, it is necessary to understand propaganda. Do you remember Antigone, heralded, perhaps, by Sophocles? She was put to death for burying her brother in defiance of the law. However, do you remember Antigone, heralded by Anouilh? She was the spirit of the French resistance when France was occupied by the Nazis. During occupation, books had to be approved by the Nazi censors before they could be published. Why did the Nazi censors approve the publishing of Antigone? To show the people what happens to those who defy authority. What was the result? There are no unintended consequences. Only unwanted consequences.

World leaders, who may have extolled the Tea-Party movement as an example of unrest in America prompted by the peoples’ dissatisfaction with America’s government, with the American way of living, could not have predicted what would come. People who’ve extolled the Egyptian people for their rising up against their government, an ally of the United States, probably did not predict that their own people would say, “Hey, I’ve got an idea.”

Then, there is the internet. The Blogosphere. Netopia. Not Laptopistan as is was referred to in the New York Times. Laptopistan refers to the people with their laptops. Netopia refers to a virtual land that really does exist. Like the wind, you cannot see it. You can only see and feel its effects.

http://slimviews.blogspot.com/2011/01/egypt-and-others-new-world-order-world.html

http://slimviews.blogspot.com/2011/01/internet-disconnect-no.html

Regards,

Slim

Mail slimfairview@yahoo.com

Copyright © 2011 Slim Fairview

Project Management of the--oops! Gotta run!

Project Management of the future is the ability to embrace change quickly. People who will be a part of the team will access information faster from better-informed sources than can be imagined.

It doesn't matter whether you are in IT or construction or in portfolio management.

Whatever the task, whatever the goal, the team will be able to leverage technology at a very rapid rate.

While one company is looking to complete a project, it will be obsolete before it is launched because another company launched the product yesterday.

Some companies will shoot themselves in the foot by launching a product too quickly with limitations while another company will release a product that not only can perform the function but also has additional bells and whistles besides.

There must be a massive shift in the paradigm. You can't hit the ground running. You can't hit the ground at all.

In IT, it is all about tech-talk. The team will know the language, will be clutching to their p-pads, twittering their thumbs, and coming up with answers before the manager finishes asking the question. And those answers will make the next question unnecessary.

People will know what needs to be done before they get their assignments.

Meanwhile, upstairs, the boss is waiting to get a one page summary while the company across town will have his updates tweeted to him. One page, 140 characters. Your choice. Let's move on to the next item on the agenda.

Sincerely,

Slim

Mail: slimfairview@yahoo.com

Copyright (c) 2011 Slim Fairview

LOOKING FOR LEADERS IN THE TECHNOSPHERE

Are you looking to a leader who shares your vision? Are you looking to become a leader? Who shares your vision?

Here is an exercise:

1. Look around your company. Find a leader who has formal authority. Make a list of reasons why you want to be led by that person.

2. Look around your company. Find a leader who has referent authority. Make a list of reasons why you want to be led by that person.

3. Imagine you are a leader. Which list is attached to your name?

Now put that questionnaire aside until later.


To do business in emerging nations, it is essential for western leaders to understand that England, France, and Germany were at one time emerging nations.

England, as an emerging nation, was analogue. Mechanical. Aside from mobility, is there a substantive difference between a sundial and a wristwatch? Is there a difference between hammering a piece of iron into a horseshoe and bending it into shape on a press brake? Is there a substantive difference between writing a letter and sending an e-mail?

Today, society has moved from analogue to digital. From mechanical to technological. We now have vastness, speed, mobility, and efficiency that did not exist when England was an emerging economy.

Today, a thousand lives can be saved with a vaccine made 10, 000 miles away. While 1000 people with shovels can’t produce results as efficiently as one person with a bulldozer, with the technology of: irrigation, water purification, fertilization, sanitation, and the study of geology those 1000 people with shovels can elevate a larger segment of the population in a shorter amount of time than people in feudal societies could imagine.

Additionally, the way the industrial revolution changed Europe and the world, the technology revolution, is changing emerging nations, and the world—with one exception. The rise is higher, faster, and more egalitarian.

France: One cheval, one chevalier.
Malaysia: One computer, five work stations, a C-level operation (CEO, COO, CFO, CTO, CIO) is up and running with all the information in the world available to them within minutes if not seconds.

Now, why don’t leaders in industrial nations understand leadership in industrious nations? It has a lot to do with our education. Do you have an MBA? Fine. Did you have to study Anglo-American Legal History; Medieval Lit; or read Hans Christian Andersen, Grimm’s Fairy Tales or Aesop’s Fables to get your degree? No? That is so sad.

Managers and leaders in western nations won’t understand Leadership or Followship (sic) in emerging nations without understanding “The Emperor’s New Clothes” or “Stone Soup”.

Did you study England in the early years? Knights, armour, horses; noble yeomen; hue and cry; the Shire Reeve; the witenagemot; the posse comitatus; trail by compurgation? [We still have trial by compurgation. Today, we call it the “celebrity endorsement”.]

When trouble arose, the yeomen did not form a committee. They looked to the Shire Reeve who called a posse comitatus. Before that, they looked to the Knight: the person who could afford a horse and a suit of armour. No horse? No armour? You become a vassal to the King. He supplied the horse, the armour, the land and in return your led the army of serfs when called upon. We still do much of that today. Do you remember King John at Runnymede? (The Barons are not on your side today, either. However, today we call it shareholders’ interests.)

In a crisis people look to a leader.

Now, go to an emerging nation. Now, try to pick out the leader. His people will follow him, not you.

Oh, yes. Do you remember that test you took at the beginning of this article? Well, it has no direct bearing on the lessons in this monograph—but this will:

Repeat the test. Are your answers the same as they were before reading the article or are they different?

Good luck in the technosphere.


Regards,

Slim

Mail: slimfairview@yahoo.com

copyright (c) 2010 Slim Fairview

The New Age Biz Wiz

The New Age Biz Wiz:

I remember my humble beginnings as a broker 35 years ago. (Basically, it was nothing more than a sales job. Entry level, customer service, trainee.)

Now, youngsters are "one with the computer". They move millions, hundreds of millions, of dollars around the globe in minute by minute transactions. Analogous to my becoming an air traffic controller at a busy airport or going on the Ed Sullivan show to keep those plates spinning on sticks. When these youngsters engage in this activity, they earn (or lose) "lots and lots of" money for the companies they work for. We become enraged when big bonuses are payed out. The problem is that we don't only reward the successful. We also reward the failures.

Some twenty-five years ago, an editor said, "we lose money on eight out of ten books we publish". I could never figure out why publishers didn't fire those editors and hire editors able to lose money on only seven out of ten books they publish and increase the rate of success by 50%.

Another analogy is NBC moving Jay Leno from the 11:30 spot because they were afraid of losing Conan O'Brien. (op. cit. all that stuff reported on that bit of media wizardry.) What happened to the old b-school adages? Do they really no longer apply? True, those were the days before the front-page glamour of leveraged buyouts and junk bonds, however, the recent debacles seem to suggest people are more interested in coming up with new and creative ways of doing business than with doing business.

The future: Avatars as a comforting visual for the artificial intelligence running the business of the future that will be beyond the capabilities of mortals.

Remember "The Forbin Project"?

Regards,

Slim

Mail. slimfairview@yahoo.com

Copyright (c) 2010 Slim Fairview