Saturday, April 15, 2017

Sales Force Turnover?

I just replied to a tweet from someone who posed the question about turnover among his sales people. I will share my replies. 

  • Be up front about compensation and lead generation 

  • Be up front about sales figures, sales cycles & about leads. 

  • Be up front about Training, your products, and about the Competition. 

  • Don't irritate your sales people with pep talks & platitudes during down cycles just because the Sales Mgr is looking to make his override on marginal increments. 

The same comments about for sales targets and sales goals. Your sales people know what's going on out there.

Sales is a numbers game

Don't hire too many sales people who will compete with each other in the same customer pool. Refer to comments on the Sales Manager's Override.

If there is a down-turn in sales, don't look at the sales force first. Look at the Sales Manager first. 

Address the complaints from the sales force. Don't just listen. 

Don't placate. Investigate. 



Copyright (c) 2017 Bob Asken
All rights reserved.

Wednesday, April 12, 2017

Where We are Going

What is happening globally with migration on one of the basic laws of physics.

I illustrated this in my ppt presentation 

I pointed out that Russia is engaged in Economic Warfare. 

The Visible Hand 


Mr. Putin's ETO 

China knows it will not stay in business very long if it puts its best customers out of business. China will not harm Western markets. 

As India transforms, India will have a more efficient handling of crops. No longer will food rot on the vine or in the field because there are difficulties in bringing the food to market in a timely manner. India will embrace the technology that will be crucial to the future of nations. 

Africa will embrace the models of Industrialised Nations: 
Capital Investment, 
Economic Stimulus, 
Economic Development, & 

Forming an E 20 Group of Nations 

Solving the Emerging Economic Crisis

 I have predicted that Plastics will replace wood and steel as a more efficient and cost-effective way of building things. 


But the largest concern is the control of resources: 

Who controls which resources will be crucial to survival. This is explained in 
"Economic Soft-War" 

This is why Globalisation is so important.

Protectionism Isolationism Nationalism
Are the Axis of Evil that impedes or prevents Solving the problems of Famine, Pandemics, and Global Economic Recessions and Depressions & lead to Civil Unrest, Genocide and War.  Support Globalisation.

Thank you for your interest. 



Copyright (c) 2017  Bob Asken
All Rights Reserved.


Monday, March 20, 2017

Oil: Speculation or Calculation?

It would seem that we undervalue the influence of speculation. 

Why increase production unless you have a reasonable expectation of a growth curve? 

You know that increasing supply with the expectation of oversupply and declining demand as a result of a slowing global economy will drive prices down. 

Expert analysts had to have known that Saudi Arabia would act to protect revenue. And that protection played out by Saudi Arabia pumping oil. 

In addition, in "Energy Independence" I pointed out that if we no longer buy Saudi Arabian oil, we will no longer be customers.  And by extension, we will no longer be friends.  At best, we will have an expedient relationship.  I also pointed out that Saudi Arabian officials will be talking to Chinese officials. They are.

The only reasonable interpretation goes to motive. 

The motive? 

Flood the market, drive down prices, and drive competitors out of business. Then buy up their assets at bargain prices.

Add to this the propensity to speculate on price fluctuations must in some manner add to the price fluctuations. 

Just saying. 



Copyright (c) 2017  Bob Asken
All rights reserved. 

Friday, January 20, 2017

Observer Effect / Observer Bias

Observer Effect:
A man is at the supermarket checkout.
There is an attractive young cashier.
He stands up straight, sucks in his gut, and smiles.
If his wife is with him, not so much.

Observer Bias:

A man is driving down the highway alone.
A convertible speeds past.
He checks out the car.
If his wife is with him,
He is "checking out the blonde" driving the car.

If the driver is a brunette, the wife doesn't notice.
The wife is a blonde and figures if her husband were interested in brunettes he would have married a brunette.
The wife has observer bias.



Copyright (c) 2017 Bob Asken
All rights reserved.

Saturday, January 7, 2017

Reply to WSJ Essay

For Immediate Release

Newton's 3rd Law of Physics: The pendulum swings both ways. When it does, it offers an opportunity to gratuitous commentary. I am glad this essay is billed as an essay: with such editorialisation as "self-styled patriots".

Let's offer the Wall Street Journal an analogy based on the unfounded optimism that some of their employees were English Majors rather than Business Majors. Or worse, Journalism Majors.

Dateline: Philadelphia--1776 Self-styled patriots voted to form a Colonial Economic Union and leave the Empire Economic Union.

Prime Minister, Lady Merkel, said she is willing to negotiate reforms but demands that representatives from other members of the Empire Economic Union be included. She offered to set up a conference next month, next year, the following Spring, the following Fall....

Foreign Minister, Lord Juncker said, "Don't let the door hit you in the bum on the way out."

Chancellor of the Exchequer, Lord Schäuble issued a statement indicating The Empire would no longer trade with the Colonies. "You know that £50 Billion in manufactured goods we sell to you? Well we will stop selling them to you. That will teach you a lesson."

The Colonists have gone so far as to begin negotiating with Enemies of the Reich-- Oops, I mean Empire, which includes, but is not limited to The French.

The new Right Wing Independence Party of The Colonial Economic Union is negotiating trades deals and military alliances with the Right Wing Royalist Party of France led by Louis XVI.

The Military Leader, George Washington, denied the claims stating "After seeing what happened to Canada, India, Greece, Italy, Spain, & Portugal, we feel Amerexit is the best way to go."

King George said "I am disappointed that that these Anti-Empire, Heavily Armed "Self Styled Patriots" are choosing this Nationalist--Isolationist policy. and course of action."



PS. I am a globalist and wrote the PowerPoint Presentation on SlideShare

The Future of the G 20 in Good Times & Bad to encourage globalism.

The Future of the G 20 in Good Times & Bad 9.800 + visits

Forming an E 20 Group of Nations 6.000 + visits


Emerging Nation Economic Union. With 12.000 + visits

Singapore is my top visitor with more visits in 6 months than Germany in 6 years. And Germany has been hawking my site ever since I began inveighing against Merkelism--an economic system based on the fear that someone, somewhere is earning a living.

Warmest regards,


Copyright (c) 2017 Bob Asken
All rights reserved.

Wednesday, April 20, 2016

Social Eugenics

Slim Fairview

Social Eugenics, in its most benign form, is the attempt to study a productive group or team, analyse it, replicate it, and reproduce similar results.

This, of course, is based on a faulty premise and on a well-intentioned but ultimately evil paradigm.

"Social Eugenics is the dehumanising field of study that reduces people to a list of component traits in order to organise them into groups to achieve a desired result." ~ Slim Fairview

Also From the Quotations of Slim Fairview

1. "Leaders are defined by their followers."

2. "Look behind you. If people are following you, you're a leader. If they're not, you're not."

3. "You can't lead if you can't manage."

The entire initiative is based on reducing individuals to individual components.

Various individuals are defined by isolating social genes--or demographic DNA.  Each may be valid and defensible in its own right. But it is not the skills that are being called into question. It is the end to which they are employed.

Such may include but are not limited to

Listening skills

Others may have more objective criteria--math skills, for instance.

There are reasons why some people become accountants and other people become artists.  One and perhaps most significant reason is that "They Want To."  Similarly, some people work better in groups, others work better alone, still others in pairs.

When used, however, to create a perfect team or group, even when the goal is to organise people to work together to be successful, they have dehumanised the people and have created a contrived arrangement.

Some of the tools are

Teach Consensus Building.  Aside from my having defined consensus building as group-think built by a consultant, Consensus Building is really influencing the members of a group to embrace a shared value or a shared vision to validate a preconceived ideal.

Leadership Training.  This is a series of exercises (where there are no right or wrong answers) to teach people presumed to have management skills how to lead people in such a way that will justify blaming the employees for any failures to meet standards or to achieve goals.

There is still the observer effect.

When a man is at the checkout at the supermarket sees an attractive young cashier, he stands up straight, sucks in his gut, and smiles.  When his wife is with him, not so much.  The observer influences the behaviour of the observed.

Appearance of Science.  With the rise of Social Eugenics, people attempt to portray opinions as facts so they can challenge facts by defining them as opinions. (SF.)

Who's to Say What's Right or Wrong?

"Circumstances if not consequences will determine who's right and who's wrong--too often when it's too late to benefit from the answer."

In an article I am writing about "personal robots" I pointed out that people who are affluent enough to afford a PSR (Personal Service Robot) will become desensitised to people in the service industry.  A robot can replicate a human, but a human won't replicate a robot.

Social Eugenics is based on an analogous principle.  That people are components in a group; and by analysing those individual traits, people can organise the component people into groups or teams that will become successful at achieving the desired results.

Warmest regards,


Copyright (c) 2016 Bob Asken
All rights reserved.

Thursday, March 10, 2016

Marketing to Millennials

For the media and or marketing people.

Alton Brown said he was paid more for 1 episode of a kitchen/combat show than an entire season of Good Eats.

If you want to make money, be a financial success, give the consumers what they want: Bread and Circus. [Or, to show I know how to use Google--panem et circenses.]

The Cooking Network switched to cooking contest shows

MTV once stood for Music Television. Then, talk and reality TV, with game shows thrown in.

The House Decorating and Remodeling shows spend more time showing people smashing walls and cupboards with sledge hammers than they do to showing the finished product.
And...the cooking shows have switched to close-ups and what I call cut to cut to. Lemon slice, pinch of salt, egg yolk, cut to: cut to: cut to:

As the politicians transmogrified from the 5 second sound-bite to the 2 second sound-bite, and we coined the phrase "the elevator pitch", as MTV shortened our attention span by conditioning us to embrace images that changed in a matter of one or two or three seconds. so too has the market changed.

The Market Demands:



To the point.

Slim Fairview's Four Rules of Communication:





Witness "Social Media".

c u l8r.

Remember: When Selling to Millennials:

Loud Noises...Bright Colours...&...Shiny Things 

Tap into this and you may be more successful reaching the millennials.

Of course, when millennials do it, it's because they're millennials.  When I do it, it's because I'm old fashioned, old, or have no patience... &c.

Warmest regards,


Copyright (c) 2016 Bob Asken

All rights reserved.

Thursday, February 25, 2016

Hiring Einstein's Fish

Einstein said, "You don't measure the intelligence of a fish by its ability to climb a tree."

Okay.  Measure the intelligence of a fish by its ability to swim under water.

You don't measure the intelligence of a cat by its ability to swim under water.

Measure the intelligence of a cat by its ability to climb a tree.

From this I conclude,

If you want someone to climb a tree, hire a cat!

We don't do that.

We measure the intelligence of a fish by its ability to swim under water then hire the fish to climb a tree.  When the fish can't climb the tree, we hire a cat to climb the tree...and put the fish in charge of the cat.

If there is a problem, we send the fish to a leadership training programme.

If there is still a problem the fish goes into his boss to tell him:

The cat is not a team player,
The cat does not want to follow orders,
The cat wants to do what he wants to do.

The boss tells the fish to form a committee.

The committee decides:

There is no I in team,
To be a good leader you need to be a good follower,
The fish went to a leadership training programme and he wants to help the cat be the best tree climber he can be.
The fish will send the cat to a tree climbing training programme--run by fish.

If the company still has problems, the fish tells his boss, I did everything I could possibly do.
The cat is not a team player,
I tried to work with the cat using my leadership skills,
I sent the cat for training to improve his tree climbing skills,

The cat is counseled.

The cat leaves to take a job with a company where a cat is in charge of tree climbing.

The fish convinces you to hire more fish.

You end up with a tree surrounded with dead fish lying on the ground.

If you want someone to climb a tree, hire a cat.

Warmest regards,


Copyright (c) 2016 Bob Asken
All rights reserved.

Tuesday, September 1, 2015

Aapl Meets Hollywood

Apple Meets Hollywood


Sexy hi-tech FIRM seeks creative Hollywood Mogul. Objective?  Hot Content.

Two years ago I suggested that APPLE and Facebook buy AOL Time Warner CNN. The reason? Content.

$1.5 Billion Dollars + 1.5 Billion Users = Profit$.

It never happened.  However, others have been buying up content.

Now, Apple is looking for content (original content) for their devices.

At the same time, another topic near and dear to my heart, is the move to move “In sync” with Cisco.  Why?  To make Apple products more useful to more people.

You all know the basic paradigm.

  • An organization grows large.
  • Economies to scale meet the law of diminishing returns.
  • Efficiencies decline.
  • Focus on the quality of some products causes the quality of others to suffer.
  • There is contention among employees working on different projects.

  • Profits will attract competitors.
  • A large number of competitors will nibble at profits.
  • Unique features of competing products will create pressure to improve your product.
  • Pressure on employees (and on bosses) will effect morale negatively.
  • Some competitors will go out of business due to bad products or management.
  • Other competitors will blend together through M&A creating larger competitors.
  • Those competitors will benefit from economies to scale as they grow.
  • There will be market penetration. And innovation. And competition.
  • They will innovate and or cut prices causing you more pressure.

  • Big companies will begin to sell off bits of itself to:
  • Concentrate on our core
  • Do what we do best
  • Cut costs
  • Become more efficient
  • Focus on R&D
  • Better serve our valued and appreciated customers.

Now, APPLE is meeting with Cisco.  Great Move.

Now, about content….

A lovable but failed middle-age blogger seeks fame doing You Tube videos.

Warmest regards,


Copyright © 2015 Bob Asken
All rights reserved.

Tuesday, August 25, 2015

China: QE and Emerging Nations

Is it possible for the "Chinese Central Bank" to launch a bond buying programme for companies listed on the Chinese exchanges to enable them to start a stock buy-back programme to bring up their prices?

This will help small and large investors  

recoup their losses  

restore confidence in the economy, 

restore confidence in the markets and 

Restore confidence in the Government

This will refocus the Chinese Economy on:

Capital Investment

Economic Development &


And will:

Help to rebuild the infrastructure

Increase employment

Increase the consumer class

Increase the investor class &

Reposition China in the Global Market

The Next Challenge is Here

Looking at the change in the global landscape requires comment.  I have included my article The Next Challenge is Here in this article. 

At the end, I've included links to related articles.

First:  This in an Economics Lesson.  Focus on the Economics ONLY!

The haves are increasing arithmetically. The have-nots are increasing geometrically.

The real challenge is not the difference in the number of dollars between the haves and the have-nots.

The real challenge is the difference between the number of people between the haves and the have-nots.

This is not a sustainable model. Period!

What Politicians discuss is only what Western Nations can wrap their brains around.

Politicians say Mexicans take jobs Americans don't want.

Politicians say people in the Middle East are escaping war, genocide, and starvation.

Politicians say that migration in parts of Asia is the results of ethnic groups escaping ethnic based violence.

And of course, the scourge of the Earth, human traffickers.

Now, Remember when I said the real challenge is the difference in the number of people between the haves and the have-nots.

To grasp the concept, we will reference a few principles of physics to establish the metaphor.

We are witnessing an incontrovertible law of physics.

1.  People are moving from a greater concentration to a lesser concentration.  The high-density impact on emerging nations.  Populations are increasing--land mass is not.

2. Money. Money in the industrialised nations will reach  a saturation point if it has not done so already.  At this point, it will be necessary to move money from industrialised nations to emerging nations.

This was one of the proponents in my article Greek Proposal. The article is located here along with Dear. Mr. Varoufakis, and Antigone Defeats Merkel. To understand Europe, one must read Antigone Defeats Merkel and, by extension, Antigone. To understand Merkel and Germany, one must read The Anatomy of Human. Destructiveness. by Erich Fromm. 

FOUR STRATEGIES (The First Three are Wrong)

     1.  Protect your stuff from people who don’t have stuff.

     2.  Share your stuff with people who don’t have stuff.

     3.  Share other people’s stuff with people who don’t have stuff.

     4.  Help People Who Don’t Have Stuff to Get Their Own Stuff.

While history is rife with disasters that were caused by ignoring the challenge, this time may be different.

Not because I say so; but rather because 5 Billion “have nots” say so.

This time, the world cannot ignore the message.

Those who forget history are doomed to repeat it. Santayana.

“Those who never learned history are doomed—Period! Slim Fairview.

Solving the Emerging World Crisis

Forming an E 20 

Emerging Nations Economic Union

Third World First. Okay? 

Micro-Finance: $10. to the Road to Prosperity

G - 20 Summit! E - 20 Invited?

And President Obama said...

Our Middle East Muddling 

Warmest regards,


Copyright © 2015 Bob Asken

All rights reserved

Monday, June 22, 2015

Merkel and Charybdis

Odysseus, King of Ithaca, would know what to do.

Every Greek man, woman, and child; every European man, woman, and child, has a right and the need to have his or her leaders call for and succeed in Chancellor Merkel stepping down. Now.

The Analysis is Simple

Have we followed Merkel's lead? Yes.
Have things gotten better? No.
Have things gotten worse? Yes.
Conclusion?  Do not follow Merkel's lead.

This is not politics.  This is not economics. This is common knowledge and common sense!

I have been calling for Merkel to step down since last year.

European Leaders who follow Merkel are by definition, not leaders.

European Leaders who follow Merkel are by definition followers.

As for Merkel, if you can't manage, you can't lead.  Merkel has failed to manage the crisis.

The Chancellor has proven willing to discuss any idea or plan that will impede or prevent any solution to the crisis being implemented.

You cannot cut wages, fire people, raise taxes, and call it a disaster plan--disaster plans are intended to prevent disasters, not cause them.  A one-pronged approach is not a solution--it is a weapon.  The very approach is designed to decrease the GDP.
I also warned that the Firewall around Greece would not help Greece's neighbor--Spain.  This is proving to be true.  In Spain, the most popular Tweet is "Stop Merkel."

The following are fairly comprehensive.

EuoBondage and Leadership.

Merkel's Last Stand

The EuroCrats Trojan Plan--Destroy Greece

Too Greek to Fail

Firewall or Farce?

Now is the time for European Leaders to lead.



Copyright (c) 2012 Slim Fairview
All rights reserved.

Monday, June 8, 2015


Today, President Obama, addressing the press at the G-7 meeting, invoked the mantra I’ve propounded for almost five years. Capital Investment.

How long have the EuroCrats been attempting to solve the Greek Economic Crisis?
Too Long.  The same applies to the EuroCrisis.

By now we should be able to invoke Slim Fairview’s Empirical Method of Analysis.

Have we tried austerity?
Have things gotten better?
Have things gotten worse?
Don’t do that.

The first rule of holes: When you find yourself in a hole, stop digging.

Reform is the smallest part of the solution to the Greek Economic Crisis.  We need, as I’ve said repeatedly, Capital Investment + Economic Development + Growth.


What is one thing Greece has been known for?  Shipping. Did anyone say Onassis?
If the EuroCrats don’t embrace this idea, the Chinese will.  Case in point.  When I heard that Air Travel will double in the next 20 years, I posed the question, does that mean we will need to double the number of airports, or double the number of planes?  What happened?  Boeing increased the size of the planes.

China is building a Canal in Nicaragua. Why? To accommodate the Super Ships. Why? To ship from Western Africa, through the Nicaragua canal to China and the rest of Asia.

Remember what I said in my article “Energy Independence? (Then What?)”  I said, when we no longer need oil from Saudi Arabia, then Saudi Arabia will need to find a new customer. (China) If China is the new customer, China is also the new friend.  And oil can move on supertankers through the Nicaragua canal to China and the rest of Asia.

It is impossible to exaggerate the importance of shipping and, by extension, the importance of ships.  Ship building in Greece, with Chinese Capital Investment, can meet that demand.  This is not strategic planning.  This is marketing.

Marketing: Find a need and fill it.

The EuroUnion has a narrow window of opportunity.  The EuroCrats must embrace Capital Investment and Economic Development as crucial to solving the Greek economic crisis.  In addition, the rest of the world must work with China to complete the building of the Nicaragua Canal.  This is to benefit the Global Economy.

Warmest regards,