Wednesday, March 16, 2011

Social Media is the Medium: Greater than the sum of their parts.

Social Media is the Medium: Greater than the sum of its parts.

How do you do it? Never mind. The real question is, “How will you be doing it?”

Some slow thinkers say, “Soon, tomorrow will be here.” The quick folk say, “Soon, tomorrow will be gone.”

Facebook, Twitter, Linkedin, Blogspot, and SlideShare.

What do they all have in common besides each other? They are greater than the sum of their parts.

Write something. Save the document. Post it on your blog, on Facebook, on Slideshare. Click the links to share what you’ve written. They go to your Twitter account with a link to click that will take readers to your monograph.

If you’ve posted a document on SlideShare, the link will not only appear on the wall of your Facebook page, but there will be an option for you to choose that will allow a “thumbnail” of the document to appear. If a visitor to your Facebook page clicks the graphic, up pops the document.

Links will automatically appear on the home page of Linkedin—but wait, there’s more:

That document has provisions for links. These links will send your reader to supporting documents—and that’s still not all.

The printed word is now a global event no longer limited to the familiar and ever popular website.

The printed word is now appearing on the internet.

Publications, which include but are not limited to The New York Times, The Boston Globe, Atlantic Monthly, The Wall Street Journal, The Telegraph, and others, are now on the internet.

Many of the articles invite commentary. It is there, that your brief thoughts can invite readers to view a more comprehensive expression of your opinions. Now, this is fine; however, there are business applications as well.

Websites like Linkedin offer the opportunity to create a global network of business colleagues.

Moreover, we’ve barely scratched the surface. Yesterday, I posted PowerPoint presentations on SlideShare. Yesterday, I should have been posting videos on YouTube.

These tools are the virtual offices in use. They are in use globally.

Virtual offices, virtual teams, virtual project management, presentations, lectures, speeches, meetings, all on your computer screen.

If you have a Mac, they are available to you in transit. If using a Mac is not an option, they are available to you on your iPad or your iPhone.

Meetings will not so much be detested by the members of your staff who have work to do, but more efficiently handled by logging on to a virtual meeting.

Documents, photos, contacts, and other information will be shared within seconds. No one will find it necessary (and cumbersome) to lug stuff to the conference room.

Costs will be cut significantly by having information available through links rather than through copies being handed out.

The business research formerly the domain of the business research department, is now a Google away.

Information can be reviewed, commented on, verified, questioned and affirmed, repudiated, or assigned for further review in moments.

Prep work for the meeting will take place in moments.

The tools that are available are not limited to home and office. Nor to your company, industry, or locale.

These tools will enable you to do business globally. I posted two PowerPoint presentations:

Global Management: A shift in the paradigm of corporate America


The Future of the G – 20 in Good Times and Bad.
For additional information:

For more monographs on management and business administration, please visit my blog:

PS.  I am not Paul Harvey.  However, I am open to becoming a paid commentator, columnist, or blogger.

If you’ve found anything I said to be helpful, please don’t hesitate to send me one of those tricked-out laptops and to tuck a few dollars into the envelope along with the thank you note.

Sincerest regards,


PPS. I forgot to mention the email option:
Copyright © 2011 Slim Fairview

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