Thursday, March 10, 2016

Marketing to Millennials

For the media and or marketing people.

Alton Brown said he was paid more for 1 episode of a kitchen/combat show than an entire season of Good Eats.

If you want to make money, be a financial success, give the consumers what they want: Bread and Circus. [Or, to show I know how to use Google--panem et circenses.]

The Cooking Network switched to cooking contest shows

MTV once stood for Music Television. Then, talk and reality TV, with game shows thrown in.

The House Decorating and Remodeling shows spend more time showing people smashing walls and cupboards with sledge hammers than they do to showing the finished product.
And...the cooking shows have switched to close-ups and what I call cut to cut to. Lemon slice, pinch of salt, egg yolk, cut to: cut to: cut to:

As the politicians transmogrified from the 5 second sound-bite to the 2 second sound-bite, and we coined the phrase "the elevator pitch", as MTV shortened our attention span by conditioning us to embrace images that changed in a matter of one or two or three seconds. so too has the market changed.

The Market Demands:



To the point.

Slim Fairview's Four Rules of Communication:





Witness "Social Media".

c u l8r.

Remember: When Selling to Millennials:

Loud Noises...Bright Colours...&...Shiny Things 

Tap into this and you may be more successful reaching the millennials.

Of course, when millennials do it, it's because they're millennials.  When I do it, it's because I'm old fashioned, old, or have no patience... &c.

Warmest regards,


Copyright (c) 2016 Bob Asken

All rights reserved.