Friday, December 10, 2010

Innovation and Crisis

In answer to the question about whether or not we innovate more during a crisis, I pose the following answer.

Yes. We do.

Assume for a moment that there is no crisis. Innovation requires a budget. There will be measurables to achieve. We really don't know what needs innovation without some form of market study. Our resources must be allocated in a manner that will be most cost effective. If we have additional funds, would those funds not be better spent on upgrades, marketing, sales, and so on.

If we have a crisis, we know exactly where to devote our precious funds. We know what we must focus on, and we have some indication of what we must achieve. In addition, the group knows we must achieve these goals to avoid becoming victims of the crisis.



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