Friday, January 28, 2011

Thoughts on the Marketing of India (From a Linked in Discussion)

The Marketing of India

Find a need and fill it.

Who has a need for what you can produce?
Partner with that (nation's) companies.
In addition to the profits, offer a minority interest in the company. (This will give investors an incentive to succeed.) Offer a profit share to the suppliers. (This will give the farmers(?) an incentive to join in the venture.

In addition to money, offer other incentives. [Prestige]. For example: Build schools in the areas where the people are most enthusiastic.

If one or two small companies cannot find the funding (through govt. funding--a bad idea) go to the marketplace. Economies to scale.

Create a marketing group for the several smaller companies, so they can pool their resources.

In Vermont there is a joke:

Q: "Do you think the rain will hurt the rhubarb?"
A: "Not if they're in cans."

If produce spoils before it hits the market, set up a joint effort to can the produce at the source.

Roads are a government responsibility.

Just a few ideas. (Call me old-fashioned)

Anyone care to amplify, amend, or correct?

Sincerest regards,


PS. Read The Caste Busters article in the NY Times:


Copyright (c) 2011 Slim Fairview