The Cleavers’ Television Set is on the Way Out
One thing that has been overlooked. Social Media would not be possible without the Advertising Business.
Advertising is what really finances the operations of social media. Why then does the advertising industry act as if social media is the threat and not the partner?
I get the impression that Mad Men are doing studies to justify selling TV ads to clients because clients want TV ads because Corporate America (the clients) is infused with people who sit around discussing whether or not social media is costing American industry productivity time.
Meanwhile, the Media sees social media as a threat and not as a portal. (When I was a freelance website designer, I took out a full-page ad in a local paper listing all the people (businesses) in the local business community who had a web page on the portal website I set up. ("Fish where there are fish." -- Political adage.) )
Point being, The Media better wake up and smell the triple-shot cappuccino venti and start broadcasting via the internet. Television isn’t on the way out; the Cleavers' television set is on the way out.
Copyright © 2011 Slim Fairview