Memo to Big Oil
Diversify your perspective.
Here is the metaphor:
If people think that the Moon is made of green cheese, then Galileo didn’t explain things properly. The solution is not to explain things to the people. The solution is to explain things to Galileo.
For years, Urban Legend has been saying that the Big Oil is impeding the efforts to develop high mileage automobiles and alternative energy sources. This does not mean that Big Oil did these things. However, if this is the perception there will be a big pushback.
The solution is not to explain things to the people. The solution is to explain things to Big Oil.
To begin with, do not say, “Slim, telling us what we should have done is 20/20 hindsight.”
It is. Don’t waste time saying it. Not because you are enlightening anyone, but because you are deluding yourself.
Why is this?
Because I will say, “Now that you have 20/20 hindsight, your mistakes should be a guidepost not a hitching post.”
Your strategic planning failures of the past do not excuse your strategic planning failures for the future.
Here is a four-point plan to guide your strategic planning.
1. Invest your profits in high-mileage technology.
Because as it becomes increasingly more important, you will hold the patents. Intellectual property has value.
2. Invest in active solar power technology.
Because you will become the energy suppliers of the future.
3. Invest in electric filling station technology.
Because having gas stations all over the country, you can leverage your capital investment. This is called revenue enhancement.
4. Invest in the geothermal heating industry.
Because diversity in your portfolio and revenue enhancement are vital to continued growth.
If you find any of this information helpful, please feel free to send me on of those tricked out Apple laptops—and do please include a little WAM in the envelope along with the thank-you note.
I don’t want to be paid for what I do.
I don’t want to be paid for what I know.
I don’t want to be paid for what I think.
I want to be paid for the way I think.
Copyright © 2011 Slim Fairview