Monday, April 18, 2011

UR Ad $$$ @ Wrk! The FOX in the MAD House

Fox Network and the Young Viewers. UR Ad $$$ @ Wrk!

This almost seems to repudiate my belief that television advertising is not the wave of the future.

I stated earlier that the networks are trying to attract viewers who don't watch television by broadcasting programmes that appeal to viewers who don't watch television. Thus, driving away audiences that do watch television.

Now, what did Mad Men think would happen when television went from a few stations, 2,4,5,7,9,11,13 and sometimes 31 to 150 stations?

Well, ad-heaven is an optimistic way of looking at it. It would have appeared that this meant more advertising dollars and a better bottom line for the agency. Of course, the number of viewers per station would be small. This brings a new market. Niche advertising. "Yes, Virginia, there really is an all golf network."

This reminds me of the joke about the man telling his friend that, "My son got his bachelors degree. Now he's going for his masters. After that, he's going for his PhD."

When his friend asked him what all that means, he replied, "That's when you learn more and more about less and less until you know everything about nothing.

None-the-less, the market forces came to the fore and the advertising industry is alive an well. Good news, bad news. The good news is that there is a television series about the industry. The bad news is, that is about the industry 50 years ago.

I've often had to be all things to all people. Well, two things to two people. At the age of 10, my one friend got a go-cart. Great on the downhill--read fast! My other friend got one of those electric toy cars. Not, fast, but it could go the distance. No hill required. There was friction between them. All I had to do was to help each friend feel he had the better car.

Good news, good news. The good news: The easy part was that at the age of 10 their egos were easily assuaged. The good news, the same holds true for clients who want so spend their advertising dollars on television, the internet, or both.

For an amusing aside: Ceo the Executive or The Executives New Clothes.
or The Deficit: A Moral Conundrum (This on the topic of moral conundrums more than on the deficit.)




Copyright (c) 2011 Slim Fairview

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