Wednesday, January 12, 2011

The CSO: Chief Strategic Officer

We all know the C-Level jobs. Which one is in charge of strategy? And don't say all of them.

A company has to have a metaphorical motion detector that detects changes. That motion detector is the Chief Strategic Officer.

Part One

Is the turn around time getting shorter or longer?
Is the ROI going up or down?
Are sales rising? Are they rising at a slower rate or a faster rate?
Have competitors entered the market?
Are clients/customers starting to ask questions about innovations, discounts, delivery dates?

As these matters come up, they are indicators that the strategy and the process need to be reviewed and refreshed.

Part Two

To remain competitive, the CSO has to look to opportunities to make changes to stay ahead of the competitors, the market demands, and the changes in the financials.

This is not something to be done occasionally. This is an ongoing process.

Any thoughts on the matter?




Copyright (c) 2011 Slim Fairview

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