Friday, January 28, 2011
Thoughts on the Marketing of India (From a Linked in Discussion)
The Marketing of India
Find a need and fill it.
Who has a need for what you can produce?
Partner with that (nation's) companies.
In addition to the profits, offer a minority interest in the company. (This will give investors an incentive to succeed.) Offer a profit share to the suppliers. (This will give the farmers(?) an incentive to join in the venture.
In addition to money, offer other incentives. [Prestige]. For example: Build schools in the areas where the people are most enthusiastic.
If one or two small companies cannot find the funding (through govt. funding--a bad idea) go to the marketplace. Economies to scale.
Create a marketing group for the several smaller companies, so they can pool their resources.
In Vermont there is a joke:
Q: "Do you think the rain will hurt the rhubarb?"
A: "Not if they're in cans."
If produce spoils before it hits the market, set up a joint effort to can the produce at the source.
Roads are a government responsibility.
Just a few ideas. (Call me old-fashioned)
Anyone care to amplify, amend, or correct?
PS. Read The Caste Busters article in the NY Times:
Copyright (c) 2011 Slim Fairview