Tuesday, March 15, 2011

Sarah Palin and Mad Men

Sarah Palin, draws a crowd, sells books, makes appearances, (Uh, attracts customers?) some people would say she does not have campaign advisers she has a well-oiled marketing team. Look past the politics, the platform, the ideology and study marketing technique. Without the snide remarks. As the old marketing adage advises: "Find a need and fill it."

If I were half as good, people would be booking me for advice, speeches, and book tours.

Still, I was not spellbound by Sarah Palin. I was more fascinated by the public response (pros and cons). Hillary Clinton was an easy out for those who did not want to embrace a female governor who hunts and fishes and does all the guy stuff and does it better than most guys. (Anyone hear the "oops!" when she became the running mate?) Trick question. I'm not talking about the male voters.

Hillary Clinton is tough and smart. I don't hear people raising the cliché comments about women being tough and smart. Another myth debunked? (!)

None-the-less, in a business site, on a business topic, Sarah Palin should be a marketing study. So, too, should Hillary Clinton. However, this is best left for the B-school kids and the MBA candidates. (Although I'd be surprised if Mad Men aren't already in the midst of the study. Albeit one with ponderous academic overtones to deflect the critics. Waffles go best with maple syrup.



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